WHO WE ARE
Get To Know Us
We’re here to help you feel stronger, healthier and more confident without sacrificing your lifestyle or becoming obsessed with fitness.
Trusted by 1,000+ happy clients
We Created The Coaching Experience We Felt Was Missing
Too many coaching companies feel impersonal.
- Clients get passed between coaches
- Sent generic programs
- Left feeling like just another number
At JCF, we wanted to create something different.
- A coaching experience that actually feels personal
- You know exactly who you’re working with
- You feel supported every step of the way
- You genuinely enjoy the journey
Because we believe fitness should improve your life - not take it over.
Coaching For Real People Living Real Lives
Most of our clients are busy people who have struggled to stay consistent long term.
- They’ve tried strict meal plans.
- They’ve started over more times than they can count.
- And they’re tired of feeling like they’ve failed.
That’s why our approach focuses on realistic coaching that fits into your life.
We help you build healthy habits, enjoy the foods you love and create results you can actually maintain.
MEET THE TEAM
THE COACHES BEHIND YOUR RESULTS
Get to know the coaches who will support, guide and keep you accountable every step of your journey.
JACK
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- Head Coach & Owner AKA the Boss Dawg
- Specialises in body transformations, bodybuilding prep & sustainable fat loss
- Passionate about peptide education and helping clients avoid costly mistakes
- Probably listening to Drake for the 47th time today
HUIA
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- Head Female Coach
- Specialises in female transformations, pre & post natal coaching, and busy mums
- Mum of 2 (soon to be 3), so she understands the juggle firsthand
- Focused on building confidence, strength and sustainable habits
- Ensures your fave sweet treat makes it into the meal plan
LEWIS
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- Head Male Coach
- ANB 2025 Pro Card Holder & ICN QLD Overall Champion
- Specialises in body recomposition, strength and sports performance
- Outside the gym you’ll find him riding dirt bikes or hanging with his dogs and fiancée
TEZ
Tap to learn more
- Client Support & Content
- Passionate about creating a client experience that feels personal & supportive
- Manages and edits most of the social media, email marketing and digital assets
- Happiest when spending time with her husky
JACK
Tap to learn more
- Head Coach & Owner AKA the Boss Dawg
- Specialises in body transformations, bodybuilding prep & sustainable fat loss
- Passionate about peptide education and helping clients avoid costly mistakes
- Probably listening to Drake for the 47th time today
HUIA
Tap to learn more
- Head Female Coach
- Specialises in female transformations, pre & post natal coaching, and busy mums
- Mum of 2 (soon to be 3), so she understands the juggle firsthand
- Focused on building confidence, strength and sustainable habits
- Ensures your fave sweet treat makes it into the meal plan
LEWIS
Tap to learn more
- Head Male Coach
- ANB 2025 Pro Card Holder & ICN QLD Overall Champion
- Specialises in body recomposition, strength and sports performance
- Outside the gym you’ll find him riding dirt bikes or hanging with his dogs and fiancée
TEZ
Tap to learn more
- Client Support & Content
- Passionate about creating a client experience that feels personal & supportive
- Manages and edits most of the social media, email marketing and digital assets
- Happiest when spending time with her husky
WHY CHOOSE US
What Makes JCF Different
We combine personalised coaching, genuine support and sustainable strategies to help create lasting change.
Personalised Experience
No copy-and-paste programs. Everything is tailored to your goals, lifestyle and the support you need.
Real Relationships
We get to know our clients beyond just check-ins and progress photos. Coaching should feel human.
Sustainable Results
We focus on long-term lifestyle change, not quick fixes or extreme approaches you can’t maintain.
Fun & Supportive Environment
We work hard, but we also believe the journey should feel enjoyable, motivating and supportive.
High Standards
We genuinely care about every client experience and pride ourselves on being attentive, responsive and professional.
Supportive Community
We are passionate about creating a supportive community where everyone supports everyone.
The Best Transformations Go Beyond Weight Loss
Of course we love seeing physical transformations. But the results we’re most proud of are the ones that change people’s everyday lives.
- More confidence.
- Better mental health.
- More energy.
- Busy parents finding their routine again.
- People feeling happier, healthier and more like themselves.
That’s what truly matters to us.
Unsure where to start or have questions?
Book in a quick consult call or message us, we would love to chat with you.